Hasbro Launches Website for Licensed Merch

Hasbro launched the new Hasbro Pulse website today as a one-stop shop for all its licensed products.

Fans will find toys and collectibles from brands including Transformers, Power Rangers, and Marvel on the site, and the latest news and insider information on products from the HasLab news page.

Fans can get ahead of the game by preordering their favorite collectibles directly from the website before they hit shelves.

Hasbro also announced its Hasbro Pulse Premium subscription service starting on Feb. 24.

Introducing the NEW #HasbroPulse. The brands you love. The products you want. The insider access you crave. Check out https://t.co/39bYUZgRAw for new product drops, the latest reveals, and more. #HasbroToyFair pic.twitter.com/NepBos7JZy

— Hasbro (@Hasbro) February 15, 2019

Subscribers who enroll and pay the $50 enrollment fee will get free standard continental U.S. shipping for the rest of the year, monthly premium-only discounts and flash sales, and other perks during the year that aren’t mentioned on the site at select fan conventions and events.

However, new members, who make a purchase on the site by Feb. 23, can subscribe for free.

Photo: Hasbro Pulse

About the author

Victoria Rosenthal

Victoria Rosenthal is an editorial/office assistant at Adventure Publishing Group. She helps the office with its day-to-day needs, whether that's contributing and editing content for the The Toy Book, The Toy Insider, and The Pop Insider, helping manage Adventure Publishing Group's social media accounts, or setting up hundreds of toys! Scouting and testing out awesome new board and card games with friends is Victoria's jam, but hand her a PlayStation controller during a game of Crash Bandicoot, and don’t expect to get a turn. Don't forget to say, “Hello!” when you call the office!