Photo: Netflix/TIFF 

Netfix will release three upcoming films in theaters ahead of their debut on the streaming platform.

The streaming service will introduce Alfonso Cuarón’s Roma in several cinemas across Los Angeles, New York City, and Mexico on November 21, three weeks before its Netflix drop. Similarly, the Coen Brothers’ The Ballad of Buster Scruggs hits theaters on November 8, and Susanne Bier’s Bird Box will play in theaters during the week of December 13.

This marks Netflix’s acknowledgement that the theatrical experience is still important for films, specifically during awards seasons and campaigns.

“Netflix’s priority is our members and our filmmakers, and we are constantly innovating to serve them,” Scott Stuber, head of Netflix’s film group, said. “Our members benefit from having the best quality films from world class filmmakers and our filmmakers benefit by being able to share their artistry with the largest possible audience in over 190 countries worldwide.”

Roma, a black-and-white, Spanish-language film about a housekeeper in Mexico, has already seen stellar reviews from film festivals and is a likely Oscar contender.

“Seeing Roma on the big screen is just as important as ensuring people all over the world have the chance to experience it in their homes. Roma was photographed in expansive 65mm, complemented by a very complex Atmos sound mix. While a movie theater offers the best possible experience for Roma, it was designed to be equally meaningful when experienced in the intimacy of one’s home,” Cuarón said.

The Ballad of Buster Scruggs will have a limited theatrical run, eight days prior to its Netflix release. Similarly, thriller Bird Box, starring Sandra Bullock and Sarah Paulson, will have a weeklong run in theaters before it drops on the streaming service.

h/t IGN