The Licensing Book Has Evolved Into the Pop Insider
The world of licensing is changing, and we are changing with it.
For more than three decades, Adventure Publishing Group brought the licensing industry the Licensing Book. Now, we are shifting our licensing initiative to focus on the world of pop culture, fandoms, and entertainment.
The Pop Insider is a digital medium dedicated to highlighting the latest news and new products from all your favorite fandoms. From the experts who brought you the Licensing Book and the Toy Book comes a companion site for adults who love to geek out. The Pop Insider features announcements and reviews of the latest collectibles, licensed products, and entertainment content.
Reaching the Industry and Consumers
The Pop Insider will publish print issues for trade shows including New York Toy Fair and Licensing Expo in Las Vegas. Additionally, the Pop Insider will be available at Comic-Con International: San Diego and New York Comic Con. Just like the Licensing Book did, the Pop Insider will cover hot new properties, trends, and new products galore from consumers’ favorite entertainment fandoms.
Pop Junior is a special section inside each issue of the Pop Insider that covers kids’ entertainment and products. Fans come in all shapes and sizes, and more often than not, fandoms are born in childhood. The things we love as adults are rooted in what we obsessed over as kids. Pop Junior will feature news, product showcases, and more based on the most popular entertainment franchises for kids. Plus, the Toy Book, our sister publication, also serves as a go-to source for the latest and greatest toy news.
While Adventure Publishing Group is no longer sending out the Licensing Report, you can instead subscribe to Pop Insider Weekly! This pop culture-centric e-newsletter features all the latest trailers, entertainment reviews, geek news, and information on tons of new products. Subscribe now!
Long story short: The Pop Insider will continue to feature industry Q&As, product showcases, and so much more. There are incredible advertising and editorial opportunities available, and we can’t wait to work with new and existing partners on this exciting new venture! Reach the industry and consumers with the Pop Insider!