Netflix is interrupting some users’ binge watching.

The streaming service is testing a feature that plays promo videos in between episodes of other shows on Netflix it thinks that user might want to watch next.

However, many users were quick to point out that video promos that play in between episodes is basically the definition of a commercial. The videos take anywhere from 10 to 20 seconds, and users are able to skip it after a certain amount of time—kind of like YouTube ads.

“These video promos are actually personalized recommendations for titles we think a member may enjoy watching,” Smita Saran, a Netflix company spokesperson, told The New York Times. “In this particular case, we are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster.”

This is not the first feature that Netflix is trying out, but they are often tested for years before becoming a permanent feature. Time will only tell whether the streaming service moves forward with the videos.

Netflix subscribers naturally took to Twitter to voice their opinions on the not-commercials.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik is the senior editor at the Pop Insider, best known as the resident Insta Queen, where she fuels her geeky heart with the latest entertainment and pop culture news. She travels to different stations in the U.S. and Canada to show all her fav products on TV! Maddie is also an editor at the Toy Insider, the leading consumer holiday gift guide and toy review and news website, and serves as the editor-in-chief of leading trade magazine The Toy Book and weekly e-newsletter Toy Report, keeping the toy industry up to date with the latest happenings. Her love for consuming media is surpassed only by her love creating it (especially when she gets to talk about her favorite things). She is a Leslie Knope in training, and you can often find her rereading the Harry Potter series with a cup of coffee in her hand and patiently waiting for the next season of Brooklyn Nine-Nine. See more of Maddie on Twitter and Instagram @MaddieMichalik.