American Gods Lakeside Collection | Source: Curio/the Pop Insider

The Old Gods of mythology and New Gods of technology have one thing in common — they’ve gone digital!

Curio, a virtual collectible platform, has partnered with American Gods’ production company Fremantle to release exclusive digital art and collectibles inspired by the show.

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Curio gives fans the chance to own a piece of content from their favorite shows, graphic novels, and movies in formats such as video clips, motion art, and 3D models — all of which are verifiable. Curio users can purchase exclusive digital collectibles in the form of non-fungible tokens (NFTs), which are built on the Ethereum blockchain. No two NFTs are identical — each token contains distinguishing information that can be traced back to the original issuer for authenticity.

Curio’s American Gods collectibles include seven titular characters of the series: Shadow Moon, Laura Moon, Mr. Wednesday, Technical Boy, Salim, Cordelia, and Bilquis. Fans who collect the entire video-style gang will also get a legendary bonus item as a reward!

American Gods is a fantasy drama series based on Neil Gaiman’s novel of the same name. Ex-convict Shadow Moon (Ricky Whittle) is left adrift in a strange world following the tragic death of his wife. But when he meets the crafty Mr. Wednesday (Ian McShane) and accepts his job offer, Shadow stumbles into a hidden America where magic is real and New Gods of technology and media rule. Mr. Wednesday struggles to unite and uphold the order of the Old Gods, while Shadow struggles to realize his place in it all.

The American Gods Lakeside Collection will drop today at 7 p.m. ET here. Visit for more information about this new digital collectible experience.