Source: Kellytoy/Walgreens/the Pop Insider

Calling all members of the Bounty Hunters Guild and lovers of all things small, green, and cute: a new asset has been detected. Baby Yoda is joining the Squishmallows Squad!

Kellytoy — a subsidiary of Jazwares — teamed with Lucasfilm and The Walt Disney Co. to bring The Child (aka Baby Yoda) into its popular collection of soft, plush characters. Fans looking to add the lovable tike from a galaxy far, far away to their collections will find “the asset” exclusively at Walgreens stores in the U.S. The 10-inch Star Wars Squishmallows The Child is available for preorder now and is expected to be available in stores beginning Sept. 24. The Child features a raised, furry collar.

Related: Star Wars: The Mandalorian — Behold: The Child!

To celebrate the launch, Walgreens chatted with Jeanne Yoon, SVP of product development and sales for Kellytoy about the new collaboration and the development process involved with transforming such a beloved character into the Squishmallows style and form.

“One of our biggest challenges is transforming 3D characters into 2D artwork for our design process,” Yoon says. “Squishmallows have a smooth and soft surface, so we cannot add certain characteristics like wrinkles and glossy eyes. It took a number of steps to get The Child’s features – such as big eyes and embroidered wrinkles – just right. We wanted to balance The Child’s appearance from The Mandalorian series while keeping the look and feel of our cute and cuddly Squishmallows.”

More than 55 million Squishmallows have sold since the brand was introduced in fall 2017. The full Squishmallows Squad includes more than 500 characters in a multitude of different sizes.

The second season of The Mandalorian will bring more Star Wars action to Disney+ beginning in October.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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