Esports made headlines earlier this week when Snoop Dogg got into the biz with his Gangsta Gaming League. Now it’s back in the news for an entirely different, unexpected reason. Becker College, a university in central Massachusetts, is expanding its reach into esports.

Specifically, the historic institution is partnering with Team Genji and Helix eSports, offering a $5,000 path-to-pro scholarship fund to top Apex Legends players to use toward their education at Becker. Mhmmm, yes: The university has apparently taken note of of Apex Legends‘ status as the next big thing, and it’s using that popularity as a way to attract students to its esports program.

“Our goal is to give top Apex Legends players a unique chance to combine their talents with an education,” says Becker College esports general manager Timothy Loew. “As home to the first varsity esports program in Massachusetts and the first bachelor in esports management degree in the U.S., Becker is excited to shape the future of competitive gaming in partnership with two of esports’ leading brands: Genji and Helix.”

To kick off, Becker College, Helix, and Team Genji are holding a “combine” in New Jersey next month. At the event, analytics will help determine which players should apply to the scholarship, which is also available to current students.

Apex Legends is available for free on PlayStation 4, Xbox One, and PC.

H/T ComicBook.com

Photo: EA