Cobra Kai collectibles and apparel | Source: Diamond Select Toys/Contender’s Clothing/the Pop Insider

New year = new Cobra Kai!

The fourth season of the popular series Cobra Kai is hitting Netflix on Dec. 31, and Sony Pictures Consumer Products has revealed a wide selection of new and upcoming merch collabs to celebrate the show’s return.

This month, things kick off with a HERO x Cobra Kai collection from HERO Beverage. The specialty coffee and drinkware manufacturer will offer a selection of Cobra Kai items at and participating retail partners.


In February, Cobra Kai fans can look forward to a limited-edition drop from Champion Athleticwear. It will feature complete looks inspired by each dojo: Cobra Kai, Miyagi-Do, and Eagle Fang, including reverse weave hoodies, joggers, T-shirts, and footwear.

These new collections join an existing lineup of Cobra Kai merch. Fans can snag Cobra Kai apparel at Walmart and from Contender’s Clothing, preorder 7-inch action figures from Diamond Select Toys, get Cobra Kai jewelry from Han Cholo, read the four-part comic book series from IDW, and shop posters from Trends International. The official Cobra Kai shop on Amazon is also packed with home goods, accessories, apparel, and more.