Source: ReedPop

It’s been a strange few years for E3, the long-running, video game-focused expo that brings together game publishers, developers, creators, and more for major game reveals and previews. The event was canceled in 2020, held online in 2021, and canceled again this year due to the ongoing COVID-19 pandemic. However, as announced today, E3 is set to make its return to the Los Angeles Convention Center next June.

The biggest update? ReedPop — the event production company behind New York Comic-Con, PAX, and Star Wars Celebration — will be at the helm. The Entertainment Software Association has partnered with ReedPop to revamp the show. The event will offer a combination of digital showcases and in-person consumer components.

Related: Back to the Con with ReedPop: How Show Producers Got Fans Back on the Show Floor

Kyle Marsden-Kish, ReedPop’s global vice president of gaming, will lead a newly formed E3 team in planning the event. “For years, we’ve listened, heard, and studied the global gaming community’s feedback,” Marsden-Kish says. “E3 2023 will be recognizably epic — a return to form that honors what’s always worked—while reshaping what didn’t and setting a new benchmark for video game expos in 2023 and beyond.”

A new media registration process for the show will open later this year. Exhibitor lists, hotel and travel guides, schedules, and other information about the show will be available in the coming months. Fans and those in the industry can sign up for updates and get more information at e3expo.com.

About the author

Madeleine Buckley

Madeleine Buckley

Madeleine Buckley was a Senior Editor at The Pop Insider, The Toy Insider, and The Toy Book. She covered all things toys and fandom, and has appeared on Cheddar and a variety of regional news networks to talk about the latest trends in both. She is a movie score enthusiast, mediocre knitter, proud Syracuse alumna, and Marvel lover. You can usually find her at the movies or hanging out at home with her super-pup, Parker.

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