Jordan Peele is taking a page out of his own book, debuting his new horror movie Us at SXSW, much like how his Academy Award-winning film Get Out premiered at the Sundance Film Festival in 2017.

Us will make its world premiere in the opening night slot on March 8, resulting in a push for the Universal Pictures film to release in theaters nationwide on March 22 instead of the original plan for March 15.

Lupita Nyong’o stars as Adelaide Wilson, a woman returning to her childhood home in Northern California for a summer getaway with her husband, Gabe (Black Panther’s Winston Duke), and their two kids (Shahadi Wright Joseph and Evan Alex). The Wilsons find themselves with some unexpected visitors: creepy doppelgangers of themselves.

Elizabeth Moss also stars as part of the Tyler family, friends of the Wilsons, alongside Tim Heidecker, Cali Sheldon, and Noelle Sheldon.

Peele is producer, writer, and director under Monkeypaw Productions with creative director Ian Cooper, and producers Sean McKittrick and Jason Blum.

SXSW takes place in Austin from March 8 to 17.

h/t Deadline

Photo: IMDb