G.I. Joe Classified

G.I. Joe Classified
The Wave One team for G.I. Joe: Classified. Photo: Hasbro

File this one into the “worst-kept secret” bin.

After months of speculation, the G.I. Joe: Classified figure listed under “Codename: Tarantula” in retail case assortments has officially been revealed to be exactly who you expected it to be: Snake Eyes.

The fan-favorite Cobra-fighting ninja made his Classified debut in a Deluxe Box Set that quickly sold out via Hasbro Pulse this spring. Now, Snake Eyes is officially reporting for duty as part of the Hasbro’s standard lineup of G.I. Joe: Classified figures.

Snake Eyes
Photo: Entertainment Earth/Hasbro

Snake Eyes joins Scarlett, Duke, Roadblock, and Destro in the first wave of super-articulated, 6-inch scale, modern interpretations of characters from the 1980s G.I. Joe: A Real American Hero collection. The figures bring the ‘Joe and Cobra teams into a new realm that is on-par with Hasbro’s Star Wars: The Black Series and Marvel Legends collections.

G.I. Joe: Classified will be available at mass retail this summer, and is available for preorder via Hasbro Pulse and online specialty retailers including Entertainment Earth.

The G.I. Joe brand is currently poised for a big comeback with the recent launch of a mobile game,  a feature film — Snake Eyes: G.I. Joe Origins — planned for a fall, and new licensed products from Jazwares and Jada Toys set for release in the months ahead.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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