Source: Hasbro

If you had plans for the morning of April 9, you’re probably gonna want to clear your schedule, set aside some extra cash, and you should probably look into some extra shelf space as well.

The big news: Hasbro is throwing another fan event, and it’s a good one!

Hasbro Pulse Fan Fest is designed to replace the usual Entertainment Brand Preview that Hasbro holds in its showroom at Toy Fair New York (TFNY) every February. Since there was no TFNY this year, the company plans to unveil new products from Hasbro brands, including G.I. Joe, Transformers, and Power Rangers, alongside partner brands, including Star Wars, Marvel, and Fortnite at the virtual event.

“Hasbro Pulse Fan Fest allows us to engage with our dedicated fan community in a meaningful way by delivering unique product reveals and exclusive preorders,” says Hasbro Chief Consumer Officer Eric Nyman. “Fans will have access to behind-the-scenes content from our designers and brand teams, which allows them to share in their fandom for these brands with special content and panels. This unique event, in addition to Hasbro PulseCon happening later this year, will bring the relationship between our fans and the brands closer than ever before.”

Related: Hasbro to Release Throwback Ghostbusters, Star Wars, and Transformers Exclusives at Walmart

Hasbro Pulse Fan Fest will stream live across the Hasbro Pulse YouTube channel on April 9 at 11 a.m. EST. Jackie Jennings of Syfy Wire will host the event.

Panels and guest appearances are planned, including a reveal of the new Snake Eyes: G.I. Joe Origins toys with an appearance from actor Henry Golding; and a presentation featuring cast members from the new series Power Rangers: Dino Fury. Additionally, Hasbro says to expect surprises and reveals for Star Wars: The Black Series and The Vintage Collection, along with Marvel Legends, and more!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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