A new relationship just formed and, shocking, it’s not in my life.

Hasbro and funny boys Rhett & Link swiped right on each other and announced a multi-year relationship dedicated to bringing Hasbro hilarious games to Rhett & Link’s Good Mythical Morning YouTube series this year and beyond.

ICYMI, Rhett & Link are a comedy duo known for their scripted sketches, challenges, music videos, and YouTube comedy series Good Mythical MorningThey have more than 21 million subscribers and amassed more than 5 billion views on their videos since 2006. The duo launched a top-20 iTunes podcast, Ear Biscuits, and authored a New York Times bestseller, Rhett and Link’s Book of Mythicality: A Field Guide to Curiosity, Creativity, and Tomfoolery. These guys are funny and talented AF, and Hasbro knows a little something about fun games, too.

As part of this relationship, Hasbro will debut its new games on Good Mythical Morning. Also, Rhett & Link’s Mythical Crew will make a special appearance at the Hasbro Gaming booth at VidCon this month and have a handful of surprises onsite for attendees.

“We want everything we do to be original, innovative, and, of course, a lot of fun,” says Link. Rhett adds, “And that’s why we are beyond excited to collaborate with Hasbro. This is not a game to us—well, actually it’s exactly that. Several games, in fact.”

VidCon is just the beginning for this cool creative collab to flaunt their relationship. Hasbro and Rhett & Link will also join forces to co-develop and promote unique games, partner on event experiences, and more. Make me laugh, guys!

 

 

About the author

Kelly Corbett

Kelly Corbett

Kelly likes to write about internet trash/aspires to be online garbage. She's an editorial assistant at Adventure Publishing Group and she went to some college somewhere where she was a much better person. She writes for The Pop Insider, The Toy Insider, and contributes more professional-sounding content to The Toy Book, and The Licensing Book. In her free time, she likes to nap, go on twitter rants, and eat bagels. She's, like, kinda okay.

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