A new relationship just formed and, shocking, it’s not in my life.
Hasbro and funny boys Rhett & Link swiped right on each other and announced a multi-year relationship dedicated to bringing Hasbro hilarious games to Rhett & Link’s Good Mythical Morning YouTube series this year and beyond.
ICYMI, Rhett & Link are a comedy duo known for their scripted sketches, challenges, music videos, and YouTube comedy series Good Mythical Morning. They have more than 21 million subscribers and amassed more than 5 billion views on their videos since 2006. The duo launched a top-20 iTunes podcast, Ear Biscuits, and authored a New York Times bestseller, Rhett and Link’s Book of Mythicality: A Field Guide to Curiosity, Creativity, and Tomfoolery. These guys are funny and talented AF, and Hasbro knows a little something about fun games, too.
As part of this relationship, Hasbro will debut its new games on Good Mythical Morning. Also, Rhett & Link’s Mythical Crew will make a special appearance at the Hasbro Gaming booth at VidCon this month and have a handful of surprises onsite for attendees.
“We want everything we do to be original, innovative, and, of course, a lot of fun,” says Link. Rhett adds, “And that’s why we are beyond excited to collaborate with Hasbro. This is not a game to us—well, actually it’s exactly that. Several games, in fact.”
VidCon is just the beginning for this cool creative collab to flaunt their relationship. Hasbro and Rhett & Link will also join forces to co-develop and promote unique games, partner on event experiences, and more. Make me laugh, guys!