Bad Robot, J.J. Abrams’ film company, is teaming up with Tencent to dip into the gaming scene. Brian Weinstein, president and COO of the company, says that the new endeavor will exclusively publish games developed by Abrams Bad Robot, with Warner Bros. Interactive Entertainment hopping on as a minority investor.
The intended market for the new games are PC and mobile—the projects will be fronted by in-house designers within the company. The division will be led by Dave Baronoff, who has worked on gaming content for movies such as Cloverfield and Sphinx. Tim Keenan, creator of Duskers, is set to serve as creative director.
Abrams commented on the new venture by saying, “I’m a massive games fan, and increasingly envious of the amazing tools developers get to work with, and the worlds they get to play in. Now we are doubling down on our commitment to the space with a unique co-development approach to game making that allows us to focus on what we do best, and hopefully be a meaningful multiplier to our developer partners. Dave’s creativity, deep passion and skillful leadership will be incredibly valuable as we harness our partner Tencent’s expertise, experience and reach to bring our games to audiences around the world.”
