Source: The LEGO Group

Do you have an idea for an amazing new LEGO world or experience? The LEGO Group wants to hear your ideas, so much that they’ve created a platform just for fans to share and develop their creative LEGO ideas.

In partnership with Tongal, The LEGO Group just launched LEGO World Builder, a story development platform where anyone over the age of 18 can pitch ideas for new LEGO stories. The site is incredibly collaborative, too! Once someone posts an idea for a world, other creatives and fans can help expand the concept by contributing artwork, characters, storylines, and more. Users can also provide feedback on others’ ideas, through likes and comments.


If that wasn’t cool enough, this content isn’t just being sent into the internet void as hypothetical projects. The LEGO creative teams will spend time on the platform to give feedback and even option or buy the rights to new concepts. LEGO will also post challenges, which will give fans the opportunity to share their own spin on existing LEGO IP.

“We are privileged to be a brand that stands for creativity not only with our incredible products but also with the experiences we create for our fans,” says Keith Malone, senior director of content development at the LEGO Group. “We hope the next Ninjago or LEGO Masters could come from this collaboration!”

Fans who are interested in joining this community — to browse, comment, and/or contribute — should visit and create an account.