Source: Levi’s

Levi’s first partnered with Hello Kitty for a colorful apparel collection last summer, and now the brands are joining forces again — This time, there are face masks!

The new product assortment is highly customizable and celebrates Sanrio’s 60th anniversary. There are six new items in all, including customizable, graphic T-shirts ($30) and hoodies ($70), pictured above. Each of the customizable items gives different options for the color, the graphic, and the graphic placement. You can also add your name or a word of your choice to the items, as part of the phrase “Hello ___.”

Source: Levi’s

There are also Hello Kitty Future Finish Jeans for $148, available in both men’s and women’s fits. These adorable pants (or shorts!) feature a light, line-drawn pattern that includes Hello Kitty and some of her best friends.

Source: Levi’s

Finally, there are three accessories to round out the line: a customizable tote bag ($25); a bandana ($25); and two reusable face masks that are timely, adorable, and affordable ($7 each)!

The new Hello Kitty items are available to purchase starting today, exclusively from levi.com and the Levi’s app.

About the author

Madeleine Buckley

Madeleine Buckley

Madeleine Buckley was a Senior Editor at The Pop Insider, The Toy Insider, and The Toy Book. She covered all things toys and fandom, and has appeared on Cheddar and a variety of regional news networks to talk about the latest trends in both. She is a movie score enthusiast, mediocre knitter, proud Syracuse alumna, and Marvel lover. You can usually find her at the movies or hanging out at home with her super-pup, Parker.

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