Licensing Expo - Postponed

Licensing Expo - Postponed

Another major event has been postponed due to growing concerns over the coronavirus and the spread of COVID-19 in the U.S.

The annual Licensing Expo originally planned for May has been rescheduled and will now take place from Aug. 11-13 at the Mandalay Bay Convention Center in Las Vegas.

“We have been closely following developments since COVID–19 began spreading, and we have consistently been mindful of its potential impact on global events like ours,” says Anna Knight, vice president of licensing at Informa Markets. “With the help, cooperation, and partnership we have with MGM Resorts, we have obtained favorable dates to reschedule the event and we hope this will serve as an opportunity for the industry to regather in August.”

The organizers promise that all exhibition bookings and visitor pre-registration will be transferred automatically to the new dates. Additional communication will be distributed in the coming days and weeks to assist in the transition.

“Licensing International fully supports the decision to reschedule Licensing Expo,” says Maura Regan, president of Licensing International. “This new date allows our members and the industry some much needed time to regroup and deal with these challenging circumstances, and above all to protect the health of our community and those around us.”

The Pop Insider continues to monitor the information surrounding the coronavirus and its effect on the entertainment industry. Click here for current updates.

Photo: the Pop Insider composite

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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