Loki causes mischief wherever he goes, and that includes the cereal aisle!
Today, General Mills revealed that a fan-led campaign to create “Loki Charms” — a version of Lucky Charms breakfast cereal featuring the popular Marvel character Loki — was successful.
Yes, General Mills has partnered with Marvel for a limited-edition, Loki-inspired cereal, featuring a cartoon version of the God of Mischief who has taken the place of Lucky Charms’ iconic Sir Charms leprechaun mascot. It doesn’t seem like the cereal itself is any different, but the box design is packed with fun tributes to Loki, including a reimagining of the Lucky Charms catchphrase: “They’re magically delicious” has become “They’re mischievously delicious.” General Mills even released a fun, animated trailer to showcase Loki’s cereal heist!
There are only 3,500 boxes of Loki Charms available in total, and they will cost $8 each. The cereal is scheduled to go on sale at mischievouslydelicious.com at 11 a.m. ET this Wednesday, June 9.
However, there is one way to buy the Loki Charms cereal ahead of its launch. The first 1,000 fans who head to mischievouslydelicious.com before the launch and guess a passcode will get early access to shop. (Hint: you can check out this merch roundup we published last week for help finding the passcode!)
The first episode of Marvel’s Loki debuts on Disney+ on June 9, the same day that this magical mischievous cereal officially drops!
