I tawt I taw… an NFT!
Warner Bros. Consumer Products is partnering with Nifty’s, the platform for NFT-powered fan communities, once again. This time, their collaboration is delivering Looney Tunes to fans in a new way. The Looney Tunes: What’s Up Block? blockchain program uses digital art as a medium for storytelling. Through the reveal of non-fungible tokens (NFTs), Warner Bros. is creating a fresh narrative for the Looney Tunes franchise.
As part of the celebration for Tweety Bird’s 80th anniversary, the yellow canary will be the first Looney Tunes character featured in the program. Fans will have the opportunity to access Tweety avatars with unique backgrounds, clothing, expressions, and accessories, including hats, glasses, and other props. There will be a total of 10,000 Tweety avatars available in the collection. Fans can collect their own Tweety NFTs for $80 each beginning on June 21 during the public sale. An early access sale will be held on June 20 for Nifty’s community members who already own specific NFTs.
The blockchain program will also include more than just new NFT drops. Fans will have access to fun activities and games both digitally and in real life as the Looney Tunes story unfolds. They will also have the chance to earn rewards and benefits, including special access and discounts to Looney Tunes merch; virtual meet-and-greets; exclusive, never-before-been-seen content; and much more.
NFT collectors can visit the Nifty’s website to get on the Tweety presale list and learn more.