Mattel Creations already has a spinoff, and it’s bringing the flavor of designer toys into the mix with a new mantra: “This is not just a toy. This is art.”
MEGA Collabs is a new line that pairs iconic artists with MEGA Builders to create exclusive collectibles. The first entry is a project from graphic artist and collectible pioneer Frank Kozik.
Kozik rose to fame in the early ’90s by creating unique concert posters for acts including Nirvana, Beastie Boys, Soundgarden, Pearl Jam, Melvins, Gwar, Stone Temple Pilots, Faith No More, Reverend Horton Heat, L7, and many more.
The MEGA Collabs Labbit is a block construction kit that lets builders craft their own version of Kozik’s Labbit, a rabbit-like creature created in the ’90s and used in his art. Over the years, a Labbit fandom has been established and designer toy enthusiasts have collected variants of the creature released as vinyl figures by companies such as Kidrobot.
“Labbit was originally inspired by the shift into creating three-dimensional art in the ’90s, and the collaboration with MEGA now brings it to the buildable construction medium for the first time,” says Kozik. “By partnering with MEGA designers to make a build-your-own Labbit, we created a new experience for fans and expanded the play value.”
Fans looking to get their hands on the MEGA Collabs Labbit can do so beginning Friday, Nov.13 at 12 p.m. ET on the Mattel Creations website.