Mattel Creations’ Hot Wheels Star Wars Dagobah X-Wing Starship | Source: Mattel

Mattel isn’t letting the lack of Comic-Con International: San Diego (SDCC) stop the flow of exclusive goods.

At Toy Fair New York In February, the company served-up two versions of its Tesla Cybertruck collaboration through a new Mattel Creations website. Now, the toymaker is ramping up plans to debut a full Mattel Creations platform that will offer limited-edition products direct to you, starting with what would’ve been SDCC exclusives.

On July 23, Mattel Creations — which currently shows a 56-day countdown to “full platform access” — will open at 9 a.m. PST to offer a series of “Comic-Con Drops” including some items that have already pre-sold-out at partner retailers such as Entertainment Earth.


Mattel Creations Toy Story and Star Wars products | Source: Mattel

Mattel Creations Comic-Con Drops include:

More details on Mattel Creations, which the company calls “a platform for creators, collaborators, and innovators,” will be revealed in the weeks ahead. Additional reveals are being teased on Instagram.