Mattel isn’t letting the lack of Comic-Con International: San Diego (SDCC) stop the flow of exclusive goods.
At Toy Fair New York In February, the company served-up two versions of its Tesla Cybertruck collaboration through a new Mattel Creations website. Now, the toymaker is ramping up plans to debut a full Mattel Creations platform that will offer limited-edition products direct to you, starting with what would’ve been SDCC exclusives.
On July 23, Mattel Creations — which currently shows a 56-day countdown to “full platform access” — will open at 9 a.m. PST to offer a series of “Comic-Con Drops” including some items that have already pre-sold-out at partner retailers such as Entertainment Earth.
Mattel Creations Comic-Con Drops include:
- Hot Wheels Star Wars The Empire Strikes Back 40th Anniversary Dagobah X-Wing Starship
- WWE Elite Collection Mr. T Action Figure
- Pixar Alien Remix Pizza Planet Delivery Driver
- Jurassic Park Barbasol Dennis Nedry
More details on Mattel Creations, which the company calls “a platform for creators, collaborators, and innovators,” will be revealed in the weeks ahead. Additional reveals are being teased on Instagram.