Send out the collector’s Bat-Signal! Because much like the caped crusader on the big screen, DC Direct is coming back (again).
Following the success of its DC Multiverse line, McFarlane Toys is expanding its relationship with Warner Bros. Consumer Products for a new line of statues, busts, and figures under the DC Direct label.
For those unfamiliar with DC Direct, here’s a primer: DC Comics first launched DC Direct back in 1998, offering comics-inspired collectibles directly to fans. From 2012-2020, the name changed to DC Collectibles. Then, early last year, WarnerMedia reverted to the DC Direct moniker and launched a new slate of collectibles at Toy Fair New York before ultimately shuttering this arm of the business last August amidst larger restructuring and layoffs at WarnerMedia.
Now, however, McFarlane Toys is picking the mantle back up. Starting next year, the company will produce new collectibles and carry on fan-favorite DC Direct lines, including the DC Designer Series; Batman Black & White; and Harley Quinn Red, White, & Black. As with all McFarlane Toys offerings, the product development will be under the creative direction of artist Todd McFarlane.
In addition to offering new items, McFarlane Toys will manage all current DC Direct inventory.