Streaming services such as Amazon and Netflix are looking to double their catalog of original programming in the upcoming years, according to a new study by Ampere Analysis.
Netflix currently has 229 original TV series and movies, and based on the study, the streaming platform has more than 250 new projects in the works. These new works include Six Underground from director Michael Bay, a live-action Avatar: The Last Airbender, and more. Netflix is set to spend approximately $12 billion on original content in coming years, according to MovieWeb.
Amazon is not far behind Netflix’s lead with 105 original programs and a similar amount of new works planned on Amazon Prime Video, the study revealed. Such programs include the Emmy-winning The Marvelous Mrs. Maisel and upcoming projects such as a Lord of the Rings series.
While the streaming giants’ commission works across genres, Ampere’s study reveals that Netflix maintained a focus on the “youth-skewing genres of comedy and sci-fi, which have a track record of success for the company,” The Hollywood Reporter says, while several of Amazon’s new titles are drama series.
As Netflix and Amazon plan more original content, other streaming services are in development to create their own streaming platforms. Facebook Watch, Apple TV, and YouTube are expanding their markets to include more produced original content with 65 upcoming projects between the three platforms. While Facebook’s focuses more on documentaries and news programs, Apple as created programs across a variety of genres, and YouTube is geared towards a youth-oriented market.
“All the major players have been expanding the number of original commissions in the face of an increasingly competitive market. What’s interesting is the different audience profile that each of the [services] appear to be targeting with their originals content, suggesting they’re aiming at different niches within the SVOD market,” Richard Cooper, an analyst at Ampere, said.
With different niches, Warner Bros. launched a new DC streaming service and Disney is working on its own streaming platform to showcase new and existing content, including spinoffs of High School Musical and Monsters Inc. As Ampere notes, the content once available on Netflix will now be kept for their platforms and become direct competitors with the streaming giant.