Motto of the year: All dressed up with nowhere to go.
Well, you may have nowhere to go, but Disney nuIMOs are making moves as the fashionable characters arrive in the U.S. straight from Disney stores in Japan, Shanghai Disney Resort, and Hong Kong Disneyland Resort.
These plush Disney characters feature an assortment of outfits and accessories that collectors can mix and match to make the dolls cosplay as other Disney characters — or just dress them up in super stylish outfits. On the first Monday of each month, Disney will release new accessories, outfits, or plush characters, beginning with the introduction of Mickey, Minnie, Donald, Daisy, Stitch, and Angel. The clothing and accessories will feature partnerships with Loungefly (tiny backpacks for the dolls!), Spirit Jersey, Ashley Eckstein, and other brands that we would totally wear.
The name “nuiMOs” is a blend of the Japanese words nuigurumi, which means plush, and moderu, which means model. The plush dolls are flexible so collectors can pose them to model their #OOTD.
The worldwide collection will launch on Tuesday, Jan. 19, at select Disney parks, Disney stores, and shopdisney.com. The dolls will retail for $17.99 each, with outfits and accessories starting at $12.99.