Infleuncers rejoice! Instagram introduced a new feature, called Checkout on Instagram, to make online shopping even easier for phone addicted peeps.

Here’s how it works: When you tap a product from a brand’s shopping post, you’ll see a “Checkout on Instagram” button on the product page. Tap it to select from various options such as size and color, then choose your preferred shipping method, enter your shipping address and billing information, and voila! You can place your order right then and there without even leaving Instagram. Users will receive an email confirmation and Instagram notifications when the order is shipped and delivered.


The first brands participating in the U.S. — starting today and over the coming weeks — are Adidas, Anastasia Beverly Hills, Balmain, Burberry, ColourPop, Dior, H&M, Huda Beauty, KKW, Kylie Cosmetics, MAC Cosmetics, Michael Kors, NARS, Nike, NYX Cosmetics, Oscar de la Renta, Ouai Hair, Outdoor Voices, Prada, Revolve, Uniqlo, Warby Parker, and Zara, with more brands coming soon.

Photos: Instagram