Sharing what you’re streaming just got even easier.
Users share the post in Stories as they normally would, adding their own stickers, GIFs, and comments over the streaming service’s default art for each title.
The shared movie or series links back to Netflix, enabling Instagram users to start watching the suggested video right away.
“We’re always on the lookout for ways to make it easier for members to share the Netflix titles they’re obsessing about and help them discover something new to watch. We hope our members enjoy this new feature!” A Netflix spokesperson told Variety.
Some cool news: Starting today, iPhone users can now share what you're watching directly to Instagram stories via the Netflix app! pic.twitter.com/uJXI9zQB0V
— See What's Next (@seewhatsnext) January 22, 2019
Netflix is the most recent third-party developer to integrate Instagram Stories into its service. Spotify, WhatsApp, Twitter, Facebook’s Messenger, and SoundCloud began using the feature after its launch in May 2018. Netflix members can also share titles directly to their contacts via text message.
Only iOS users can access the latest update, but a Netflix spokesperson told Variety that the feature for Android is in the works.