The 35-piece Sesame Street x Beyond Closet collection includes T-shirts, shirts, sweatshirts, shorts, and sweatpants featuring characters, logos, and patterns inspired by the iconic preschool series. Pieces from the range made their runway debut in March during Seoul Fashion Week.
“We have created witty graphic designs by combining our own signature features with Sesame Street’s brand identity, which is one of the most well-known TV shows in American history,” Ko says. “This is a great example of reinterpreting the ‘kidult’ look in this special capsule collection. This is just the first step of a global collaboration with Sesame Street and Beyond Closet, with the support of IMG.”
IMG is the global licensing representative for Beyond Closet and the licensing representative for Sesame Street in Asia.