The wait is over for new action-packed John Wick merch. Lionsgate is teaming up with LA streetwear brand Emotionally Unavailable and livestream shopping platform NTWRK to jump start the premiere of John Wick: Chapter 4.
The black hoodie features orange designs, including a melting heart with a bullet hole in it on the front; the phrase “Those who cling to death live, those who cling to life die” on the back; and the outline of a pencil on the sleeve. Each is a nod to iconic parts of the action movie franchise — particularly the pencil, which is reminiscent of when Keanu Reeves’ character kills a bad guy with a sharpened writing utensil in John Wick 2.
The NTWRK-exclusive hoodie drops on March 23, one day before John Wick: Chapter 4 hits theaters. To get your hands on this merch that is almost as badass as John Wick himself, download and log onto the NTWRK app and tune in live at 5 p.m. ET to win the hoodie in a drawing.
With a unique design for an iconic action flick, you’re going to want to hunt down this hoodie like John Wick hunts down revenge.
