Yesterday, via a tweet and video on his YouTube channel, Blevins announced that he will move all of his streaming content to Microsoft’s Mixer platform, effective immediately.
For a limited time, fans who sign up to the Mixer service can claim a free subscription to Ninja’s stream. It’s a smart move, obviously designed to entice others to follow Ninja away from Twitch — and it seems to be working. Less than 24 hours after Ninja’s announcement, he has more than 250,000 followers on Mixer, and the Mixer app has become the No. 1 app in the App Store.
His first official Mixer stream is set to take place later today, at noon CT, from Lollapalooza.