Source: The Pokémon Company International / the Pop Insider

On Feb. 27, 1996, the first Pokémon games — Pokémon Red and Pokémon Green — launched in Japan. So, over the past 26 years, this day has been termed Pokémon Day in celebration of the video game series. The Pokémon Company International invites fans around the world to get excited for this year’s Pokémon Day by unveiling news and events from across the franchise. There are a lot of announcements, and we’re here to make sure you catch ‘em all. 

Leading up to and on the fan-fueled holiday, The Pokémon Company will be using its social media channels to announce upcoming Pokémon releases. Fans can expect news for some of the company’s biggest brands, including Pokémon Masters, Pokémon Legends, and Pokémon Go. Trainers can follow @Pokemon on Twitter, Instagram, and Facebook and join the conversation with the #PokemonDay hashtag! 

The Pikachu Skateboard | Source: The Pokémon Company International / the Pop Insider

Of course, what would a celebration be without new merch? The Pokémon Center is set to launch a variety of new apparel and accessories for Pokémon Day, including new custom skateboards in the Bear Walker collection. The new skateboards feature fan-favorite Pokémon — including Pikachu, Sylveon, and Umbreon — and feature textured surfaces for a sturdy grip. The boards retail for $249.99 and are available for purchase now at, where the rest of the collection will launch. 

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Finally, fans around the world can be sure to check their local Pokémon animation broadcaster and streaming services for marathons of classic Pokémon episodes and movies. The brand’s free video service, Pokémon TV, will also be offering curated collections of episodes and movies, which can be accessed at