SANRIO CELEBRATES 60TH ANNIVERSARY WITH EXCLUSIVE MERCH DROP

Source: Sanrio/The Toy Book

The company behind Hello Kitty and Friends is celebrating its 60th anniversary with a colorful collection of exclusive merch.

Sanrio just stocked its official store with a new assortment of toys, collectibles, apparel, and accessories that celebrate the Japanese heritage of the company and its characters.

Highlights include a line of plush featuring Hello Kitty, Keroppi, My Melody, Gudetama, and Pochacco dressed in traditional kimono outfits; enamel character keychains; luggage tags; stationery items and supplies including pens, pencils, notebooks, and pencil cases; tote bags; shirts; and traditional Japanese folding fans.

It’s been a big year for Sanrio and Hello Kitty with a steady stream of new collectibles rolling out on the regular. Over the past few months we’ve seen Sanrio collaborations with Kidrobot, FiGPiN, Stoney Clover Lane, and more.

Grab the new Sanrio 60th anniversary collection while supplies last!

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.