Source: Sanrio/The Toy Book

The company behind Hello Kitty and Friends is celebrating its 60th anniversary with a colorful collection of exclusive merch.

Sanrio just stocked its official store with a new assortment of toys, collectibles, apparel, and accessories that celebrate the Japanese heritage of the company and its characters.

Highlights include a line of plush featuring Hello Kitty, Keroppi, My Melody, Gudetama, and Pochacco dressed in traditional kimono outfits; enamel character keychains; luggage tags; stationery items and supplies including pens, pencils, notebooks, and pencil cases; tote bags; shirts; and traditional Japanese folding fans.

It’s been a big year for Sanrio and Hello Kitty with a steady stream of new collectibles rolling out on the regular. Over the past few months we’ve seen Sanrio collaborations with Kidrobot, FiGPiN, Stoney Clover Lane, and more.

Grab the new Sanrio 60th anniversary collection while supplies last!