Source: Sanrio & Mattel

Two iconic brands, Sanrio and Mattel, are teaming up, and we love it! Mattel launched a new line of toys and accessories for Hello Kitty fans old and young. The Sanrio x Mattel collection includes a wide range of products featuring the beloved character, as well as other Sanrio favorites such as My Melody, Badtz-Maru, and more. 

Highlights include the Sanrio Double Dippers Collectible sets, which each come with one Hello Kitty figure, one hat accessory, and one cake or donut accessory. You can also try your luck with the Sanrio Surprise Stampers and collect all eight triple-threat collectibles (they function as a self-stamper, a pencil topper, and a keychain). 

Also available are Hello Kitty and Friends Minis Playsets that feature the famous cat and her friends enjoying burgers at a diner, attending a tea party, lounging at the beach, or having fun at a carnival. 

Source: Sanrio & Mattel

There’s even an adorable new, 8-inch Hello Kitty Plush that you can add to the ever-growing collection of stuffed animals on your bed! 10/10 would recommend for reminiscing about the days when you wanted to be Hello Kitty going on adventures with your twin sister, Mimi.

Fans can lean into that nostalgia with the entire collection, which ranges in price from $3.99-19.99 and is available today from Walmart and Amazon. 

About the author

Julia Fields

Julia Fields

Julia is an Editorial Intern at the Toy Insider, the Toy Book and the Pop Insider and is excited to start immersing herself in the toy industry through a journalistic background. Familiar with fandoms since her Tumblr days, Julia can constantly be found wistfully thinking about celebrity gossip, the Chrises of the MCU, outlandish conspiracy theories, and really good coffee.

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