Silly Putty Detrola Watch | Source: Shinola

Silly Putty, Crayola’s iconic moldable toy, turns 71 this year. To help fans countdown the time until its next birthday, the brand has partnered with Shinola to release the Silly Putty Detrola watch.

This watch is fortified for fun and features a lighthearted design for endless accessorizing options. From its cherry red case and its bright, flexible turquoise strap to its sandblasted dial (color-matched to the vintage Silly Putty toy), no one can mistake the inspiration behind this watch’s design. Keen-eyed watch enthusiasts may also note the stainless steel core, durable resin case, Super-LumiNova hands, and Argonite 705 quartz movement.

Source: Shinola

For a complete throwback experience, Shinola will also include a classic red egg of the original Silly Putty toy with every watch.

The Silly Putty design is the latest addition to the “Detrola, The Official Watch of Something” line, which offers limited-edition, collectible watch styles every 6 to 8 weeks. Some other designs in this line include a Mood watch (like a mood ring!), a Radio Flyer watch, and a Gummy Worm watch.

Priced at $395, the Silly Putty Detrola watch is available now from