Skeletor Will Battle for Your Hot Wheels

A legendary villain is threatening Hot Wheels City, but it’s too early for Noah Centineo to stop him!

Drive Ahead!, the gladiator-style car-battling mobile game, concludes its Hot Wheels Wednesdays series with Hot Wheels: Skeletor’s Revenge.

Downloaded more than 100 million times, Drive Ahead! is available for iOS and Android devices. In the game, players battle in arenas with off-road vehicles, garbage trucks, race cars, and more. Since last fall, Mattel‘s Hot Wheels have been regularly added to the mix, and now Masters of the Universe enters the fold.

In the latest playable episode, Hot Wheels City is faced with a threat of unprecedented scale as racers face off against villains hailing from Snake Mountain — home of Eternia’s most-famous baddie. The free, five-week game event features new-and-exclusive, Skeletor-themed Hot Wheels rides, as well as in-game prizes, such as a helmet modeled after the infamous antagonist.

The addition of Skeletor to Drive Ahead! is the latest in a string Masters of the Universe news, including new collector-focused toys from Super7 and The Loyal Subjects, and a new movie in development from Mattel Films and Sony Pictures.

Photo: Mattel

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.