“Gotta catch ‘em all” is one saying that Pokémon and Squishmallows fans have in common, always on the hunt for their favorite hard-to-find characters. The two brands are teaming up to give fans the ultimate plush collaboration, exclusively revealed at Comic-Con International: San Diego (SDCC) yesterday.
The Squishmallows x Pokémon collection is a collaboration between Jazwares and The Pokémon Co., giving Electric-type Pokémon Pikachu and Ghost- and Poison-type Pokémon Gengar a Squishmallows makeover that will appeal to collectors of both brands. The plush characters are currently on display at Jazwares’ Booth No. 3513 at SDCC, and will launch this fall on pokemoncenter.com.
The popularity of Squishmallows has skyrocketed since its debut in 2017. There are now more than 1,500 Squishmallows to collect, ranging from 2-24 inches in size, each with its own personality. Most of the original characters have collectible hangtags with birthdates (AKA “squishdates”) and bios as well. The plush line has multiple extensions, including Flip-A-Mallows, HugMees, Squish-Doos, Stackables, Squishville, and other consumer products, such as apparel, accessories, home decor, pool floats, and more.