We All Fit Together with Tetris: 35th Anniversary Gear Forthcoming

Alexey Pajitnov’s “relentless building block video puzzle” has come a long way since its introduction in June 1984. No longer just a game, Tetris is a lifestyle brand that’s fueled by the idea that “we all fit together.” For its 35^th anniversary, the Tetris Brand will introduce new games, apparel, toys, lifestyle goods, and more in the months ahead — all powered by new licensing partnerships. In the U.S., Brand Fresh Management is the latest to get into the game.

“The Tetris brand has reached an amazing 35 years as one of the most renowned video game brands of all time, and today is as popular, if not more so, than ever before among fans worldwide. We’ve been hard at work to make this an incredible celebratory year, and I’m excited over the many new Tetris-branded merchandise products and experiences that we’ll be revealing throughout the months ahead,” says Maya Rogers, president and CEO of Blue Planet Software, sole agent for the Tetris brand.

Recent consumer products announced for the U.S. include a collaboration with Puma set for release this fall, and a Tiny Arcade version of the game that Super Impulse will release in March. Last summer, Basic Fun! Toys released an Arcade Classics version of Tetris at our own Sweet Suite event in New York City, put on by our sister site, The Toy Insider.

Photos: Tetris Holding/Basic Fun!

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.