Super Impulse paid Mattel a licensing fee to make these Micro Masters of the Universe figures. | Source: James Zahn/the Pop Insider

You’re used to wearing and collecting your favorite fandoms, but have you ever wondered just how much money those licensed properties are pulling in?

If you’re into Marvel, Star Wars, or anything relating to the wonderful world of Disney, you’ve contributed to the estimated $56.2 billion in licensing business for The Walt Disney Co., according to the latest data from the Global Licensing Group.

The company delivered its “Top Global Licensors Report 2022” in the latest issue of License Global magazine to provide insight from more than 88 top licensors that took part in a recent survey. If you’re digging the latest Hot Wheels streetwear or Barbie fashion, you’ve contributed to Mattel’s estimated $7.4 billion take. Were you rockin’ some PUMA x Batman gear this spring? If so, you dropped some coin into the $15 billion in licensing fees that WarnerMedia/Warner Bros. Consumer Products collected. Check out more below!

Casetify paid The Pokémon Co. for this collab. | Source: Casetify


  1. The Walt Disney Co. – $56.2 billion (estimated)
  2. Dotdash Meredith – $35.9 billion
  3. Authentic Brands Group – $21.7 billion
  4. WarnerMedia/Warner Bros. Consumer Products – $15 billion
  5. The Pokémon Co. International – $8.5 billion
  6. Hasbro – $8.4 billion
  7. NBCUniversal/Universal Brand Development – $8.3 billion
  8. Mattel – $7.4 billion (estimated)
  9. Bluestar Alliance – $6.5 billion
  10. Paramount Global/Paramount Consumer Products and Experiences – $6 billion

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If you’re feeling inquisitive about the inner workings of the licensing business, you can access the full Global Licensors Report via License Global (registration required).