How are you “more than meets the eye?”

The team at Hasbro is asking that question in honor of the 35th anniversary of the Transformers franchise.

Fans, celebrities, and those who’ve worked on the Transformers franchise will embrace and showcase the secrets that make them More Than Meets the Eye through a new series of videos. The first features Academy Award nominee Angela Bassett (Black Panther, American Horror Story) discussing how, in addition to being a Golden Globe Award winner,  she is also a graduate of Yale College and Yale University. In the recent film, Bumblebee, Bassett takes her place in Transformers lore by voicing the Decepticon triple-changer, Shatter.

New videos in the More Than Meets the Eye campaign will be released throughout the year. Hasbro promises that “familiar faces – both new and old”  who have impacted the franchise during the last 35 years will appear — including individuals involved in the creation of the Transformers: The Movie (1986), Transformers game designers, comic book creators, and more. Transformers fans are encouraged to share their own hidden talents, passions, and endeavors using #MoreThanMeetsTheEye on social media.

Photo: Hasbro