The news was announced yesterday during the inaugural Global TV Demand Awards. The Walking Dead won for “Most In-Demand TV Series in the World,” against The Big Bang Theory, Game of Thrones, Grey’s Anatomy, and Vikings. Stranger Things won for “Most In-Demand Digital Original Series in the World 2018,” against 13 Reasons Why, Black Mirror, Chilling Adventures of Sabrina, and Narcos. There are no judges and no voting committees involved in the awards—the winners were determined using Parrot Analytics’ global audience demand measurement system, which tracks more than 100 markets around the world, across all platforms.
Parrot Analytics captures more than 1 billion new data points each day across the consumer activity spectrum, including video consumption (streaming and downloads), social media engagement (hashtags, liking, sharing), and research actions (reading about shows, writing about shows, etc.).
The Walking Dead cast members Josh McDermitt (Eugene Porter) and Pollyanna McIntosh (Anne/Jadis) and producer Denise Huth were there to accept the award.
Photo: AMC, Netflix