Warner Bros. is celebrating its 100th birthday!
Warner Bros. Discovery officially began its global centennial campaign — titled Celebrating Every Story — yesterday, ahead of the studio’s 100th anniversary on April 4. Throughout the next year, the studio will be celebrating this milestone birthday with a series of special programming, exclusive products, home entertainment releases, a dedicated programming page on HBO Max, social media campaigns, live events and screenings, and fan-focused activations around the world.
From clothing to toys, there is so much Warner Bros. 100th-anniversary merch coming out that fans are sure to love. Warner Bros. Discovery Global Consumer Products is collabing with brands including Amazon, Saks Fifth Avenue, Funko, Mattel, New Era, Running Press, and more to release celebration-specific products. The studio is even dropping a new line of merch featuring the Looney Tunes — a key license from Warner Bros.’ history — dressed up as other notable Warner Bros. characters. In fact, Funko already announced its series of Looney Tunes x Scooby Doo mash-up Funko Pop! collectibles — it’s the collectible you, like, totally didn’t know you needed!
As for experiences, Warner Bros. promises to present several live events and experiences throughout the year, including a Candlelight Concert Series across 100 cities, a TCM Classic Film Festival in Hollywood in April, limited engagement theatrical screenings of some of the studio’s most popular films, commemorative screenings at the Smithsonian’s National Museum of American History, and activations at Warner Bros. hotel and theme parks around the world.
As if that wasn’t already enough, the studio is also planning to release additional celebration news, events, and activities on the Warner Bros. Centennial Celebration website. Fans can head over at any time to see what’s new as the year progresses. Until the celebration kicks off in January, we’ll be here watching our fave Warner Bros. films. Casablanca, anyone?
