Yu-Gi-Oh! apparel from BAIT and Tuned in Tokyo | Source: BAIT/Tuned in Tokyo

As part of an ongoing effort to expand its merch offerings for younger fans, Konami Cross Media is taking Yu-Gi-Oh! into the fashion world with a variety of new apparel partnerships.

First up in the slate of new merch-makers to offer Yu-Gi-Oh apparel is BAIT, a sneaker, apparel, and collectibles brand based in L.A. BAIT’s Yu-Gi-Oh! collection is available to shop now, offering a variety of T-shirts, hoodies, and hats decorated with popular Yu-Gi-Oh! characters. A standout in the lineup is the adorable KuriBoh hat, which features the fuzzy creature embroidered on a denim baseball cap, above the BAIT logo. The full lineup is available at baitme.com, with prices ranging from $38-75.

There is also a new Yu-Gi-Oh! collection available from Tuned in Tokyo, a brand that caters to the Japanese automobile community. The apparel offerings in this collection include a wide selection of stylized hoodies and T-shirts that incorporate the Tuned in Tokyo logo, Japanese writing, and fan-favorite Yu-Gi-Oh! characters. This collection is available at tunedintokyo.com, with prices ranging from $30-70.

The remaining Yu-Gi-Oh! fashion collaborations have more of an international focus, including partnerships with Bershka and Park Agencies to increase the brand’s presence in Europe.