Source: Konami Cross Media

Konami Cross Media has named PhatMojo the master toy licensee for its Yu-Gi-Oh! brand, which means duel masters are about to get a ton of new merch.

PhatMojo, a Los Angeles-based company, will produce a variety of Yu-Gi-Oh! playsets, action figures, plush toys, and role-play items at various price points. The initial lineup of products is expected to launch by next year’s holiday season in the U.S. and Canada.

Yu-Gi-Oh! may be remembered most by ‘90s kids who were just too cool for Pokémon (or just loved all trading card games equally). Although the anime first came out in 1998, it’s never really left the heart of fans and has been around in many forms over the past 23 years. PhatMojo states it’s in the business to build memories, so fans will be able to spark that nostalgia and maybe even get some new players into the mix.

Related: Yu-Gi-Oh Reveals Four Upcoming Digital TCG Experiences for Fans

“This new deal with PhatMojo will allow fans to re-engage with their favorite characters from the Yu-Gi-Oh! anime series and add a whole new level to their trading card gameplay,” says Jennifer Coleman, vice president of licensing and marketing at Konami.

Fans can prepare for the new merch by catching all five seasons of the original anime on Hulu.

About the author

Nicole Savas

Nicole Savas

As a kid, Nicole either wanted to be a professional toy player-wither or a writer. Somehow, as social media editor for The Toy Insider, The Toy Book, and The Pop Insider, she’s found a career as both. She's grateful to work somewhere that she can fully embrace both her love of teddy bears and her admiration for the Oxford comma. When she's not playing with toys at work, she's playing with her baby girl at home.

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