Back on April 17, 2011, a show called Game of Thrones premiered on HBO, kicking off an eight-season run that would come to make a massive mark on popular culture. Now, to celebrate a decade of the iconic series, HBO is launching a month-long celebration dubbed “The Iron Anniversary.”
The celebration has multiple components, including a series spotlight page on HBO Max that is live now, featuring curated lists of episodes with the best battles, the most-watched episodes, other HBO Max titles featuring actors from the show, and plenty of behind-the-scenes content (including new videos).
Then, starting on April 10, HBO will launch a “MaraThrone” of the entire series, with all 73 episodes airing over the course of two weeks. Cast members will engage with fans on social media, encouraging them to watch the marathon and to raise money for 10 different charities throughout the event: Women for Women International, World Central Kitchen, Conservation International, International Rescue Committee, UNICEF, FilmAid International, SameYou, Royal Mencap Society, National Urban League, and The Trevor Project.
And, of course, what would an anniversary be without merch? There are a variety of 10th-anniversary items for Game of Thrones fans/collectors on the way, starting with a new selection of Funko Pop! figures that are available to preorder now (links below). The lineup includes Tyrion with a shield, Ned Stark on the Iron Throne, Khal Drogo with daggers, Robb Stark, young Arya training, and an iron-deco Drogon.
Other special collaborations include an “Iron Anniversary IPA” from Danish craft beer company Mikkeller, which will be followed by additional beers inspired by the series.
For those looking to splurge for this pop-culture milestone, there is also a jewel-encrusted dragon egg from Fabergé, which opens to reveal a crown sitting atop a crystal base — designed to be a miniature version of the crown Daenerys would have worn if she had held the Iron Throne. This literal gem of a collectible is only available to purchase by appointment, which you can make by emailing the Fabergé team. The price isn’t even listed on the site, which means it costs some Lannister-level gold. But at least it’s pretty to look at!
For the latest updates about the Iron Anniversary celebration, follow @GameofThrones and the hashtags #IronAnniversary and #Marathrone.
