Launched in 2018, the Pop Insider is a multimedia publication that lets superfans fuel their fandoms 24/7 with the content they crave. is home to news, reviews, videos, and giveaways related to all things geek, including merch, cons and events, movies, and so much more. From cosplay to exclusive collectibles, the Pop Insider is dedicated to providing fans with all of the information they need to show off their favorite fandoms all day, every day.

The Pop Insider produces six print magazines per year, which you can find at major comic cons and trade shows, including Toy Fair New York, Licensing Expo, International Comic Con: San Diego, and New York Comic Con. The Pop Insider team of pop culture pros also produces an annual Holiday Gift Guide, full of the best gifts for every geek on your list.

Our editors are often featured on national and local broadcast outlets, podcasts, and other pop culture websites, showing off the fandom-fueled products you just gotta have.

And of course, we love to share. Check out @thepopinsider on Instagram and Twitter for weekly giveaways featuring the hottest collectibles and licensed merch. Click here for full Pop Insider Instagram giveaway rules and regulations.

The Pop Insider is published by Adventure Media & Events, publisher of The Toy Insider, a daily toy news and review website, as well as leading trade publication The Toy Book.


Laurie Schacht | President

Laurie Schacht is President and publisher of the Pop Insider, and the chief toy officer of the Toy Insider and the Toy Book. Laurie has more than 30 years of experience in the toy and entertainment industries, reporting on and overseeing changes and trends in the business. She has been quoted in major broadcast and print media outlets, such as The Today ShowThe Wendy Williams ShowABC World News NowFox & FriendsUSA TodayThe Wall Street JournalThe Hollywood Reporter, Bloomberg News, Excite, and Yahoo! Finance.

When she’s not baking up sweet treats for her family or binging the latest episodes of Outlander, you can find her watching alligators and sunsets in her Florida home, traveling the world with her husband, or of course, testing the hottest new toys.

You can follow her on Twitter @ToyInsiderMom and like her on Facebook.

Jackie Breyer | Group Publisher

Jackie Breyer is the publisher of the Pop Insider, the Toy Insider, and the Toy Book. She began her career in 2002 as the assistant editor of the Toy Book, and has been reporting on retail and toy industry trends for 18 years. She has been featured on CNBC’s Power Lunch, NBC Nightly News, CNN, MSNBC, Yahoo Finance, Cheddar, Fox & Friends, and the first season of the Netflix series, The Toys That Made Us. Jackie is the 2012 recipient of the Wonder Woman in Toys, Licensing & Entertainment Award in the field of Journalism & Social Media.

A true ’80s kid, Jackie is a fan of Back to the Future, Ghostbusters, Super Mario, Care Bears, Rainbow Brite, Jem, and My Little Pony. She still has her charm necklace and her Garbage Pail Kid card collection is bigger than yours. Jackie can be found training her kids Lena and Henry to be experts at Super Mario Kart

You can follow her on Twitter @jackiebreyer.

Marissa Silva | Co-Editor-in-Chief

Marissa Silva, AKA That Toy Girl, is a co-editor-in-chief at The Pop Insider and the Toy Insider. With nearly a decade of experience in the toy and entertainment industry, Marissa is a trusted expert, providing parents, gift-givers, retailers, manufacturers, and licensors with information on the latest in toy and entertainment news. She consistently reports on hot toy trends, as well as the latest in geek culture and entertainment.

A board game pro and puzzle queen, Marissa spends most of her free time shopping for superhero T-shirts, dominating at Mario Kart, and anxiously awaiting her Hogwarts acceptance letter. 

Marissa has been featured on the TODAY Show, Tamron Hall Show, Access Hollywood, Fox and Friends, ABC World News Now, MSNBC, CBS, NY1, WPIX, and more.

You can follow her on Instagram @thattoygirl, and read all of her reviews and commentaries here.

Ali Mierzejewski | Co-Editor-in-Chief

Ali Mierzejewski is a co-editor-in-chief at the Pop Insider and the Toy Insider. With nearly a decade of industry experience, Ali is a trusted source for parents, gift-givers, manufacturers, retailers, and more on the latest trends and hottest products. Whether you’re shopping for the best toys for kids — or looking for the latest in geek culture and entertainment for yourself — Ali’s expertise has you covered. 

When she’s not building LEGO sets or unwinding with a puzzle, Ali is obsessing over the latest season of The Bachelor, scrolling through Gritty’s Twitter, or rewatching her favorite sitcoms over and over (for the 100th time). She is also a comedian and a true crime enthusiast, which makes her super fun to talk to at parties.  

Ali has been featured on TODAY, HLN, The Weather Channel, ABC World News Now, ABC7, and CBS, NBC, ABC, and Fox affiliates nationwide. You can follow her on Instagram @hashtagtrendy and read all of her reviews and commentaries here.

Jackie Cucco | Senior Editor

Jackie Cucco is the senior editor of the Pop Insider, the Toy Book, and the Toy Insider.

She covers toy trends and entertainment news, manages social media, and home-schools her 25 Tamagotchis.

A scream queen at heart, Jackie spends her time watching horror movies and working her way through every Stephen King novel out there. She also plays paparazzi for her pet bunny Peepers, who you can visit @thebigpeep on Instagram.

Jackie has been featured on multiple national and regional outlets throughout Canada, Connecticut, New York, Boston, and more.

Read her reviews, news and commentaries here.

James Zahn | Senior Editor

James Zahn, AKA The Rock Father, is a senior editor at the Pop Insider, the Toy Book, and the Toy Insider, and editor of the Toy Report, the Toy Book‘s weekly industry newsletter. A father of two girls, James is surrounded by toys on a daily basis and can often be found sharing his thoughts on the latest toys and games in print, online, and in TV segments across the country. As a pop culture and toy expert, James has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) and Wizard World Chicago.

James has nearly 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, CO— by the U.S. Chamber of Commerce, and more. James has been seen on Yahoo! Finance, CNN, FOX Business, NBC, ABC, WGN, The CW, and more.

James joined the Toy Insider family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. 

He’s a big fan of toy history, loves Hot Wheels, Star Wars, G.I. Joe, and Masters of the Universe, and still wonders why we haven’t seen a proper reboot of Knight Rider yet.

You can follow James @therockfather on Twitter and Instagram, or catch up with him on LinkedIn. Find all his articles here.

Madeleine Buckley | Senior Editor

Madeleine Buckley is a senior editor at the Pop Insider, the Toy Insider, and the Toy Book. She covers all things toys and fandom, and has appeared on Cheddar and a variety of regional news networks to talk about the latest trends in both categories.

She is a self-proclaimed movie score enthusiast, mediocre knitter, MCU fangirl, and true-crime podcast binger.

Normally, you can find her at the movies at least once a week, and you can find her thoughts about them on Twitter @buckley_maddie.

Read her articles here.

Nicole Savas | Social Media Director

Nicole Savas manages social media for the Pop Insider, the Toy Insider, and Toy Book. Nicole also contributes news, feature articles, product roundups, and trend pieces for all three publications. 

She’s still learning about the evolving world of pop culture and the toy industry but is excited to work somewhere where she can put her endless knowledge of The Office and love of unicorns to good use.

When she’s not working, she’s probably getting crafty (read: getting paint everywhere) or watching Dr. Who episodes on repeat.

Bill Reese | Production Director

As production director at The Pop Insider, The Toy Book, and The Toy Insider since 2014, Bill wears many hats for the company. A former editor at Playbill and graduate of SUNY–Purchase, he spends his weekends playing with his little boy Jonah and rooting for the New York Red Bulls pro soccer team.

Joe Ibraham | Art Director

Joe Ibraham is the art director at the Pop Insider, the Toy Book, and the Toy Insider. He creates all graphic content for the Toy Insider, the Pop Insider, and the Toy Book social channels, including promos and stagnant graphics, as well as all signage, programming, and media graphics for various networking events.

Joe shoots, edits, and manages all YouTube content for the Toy Insider and Pop Insider brand, including Play by Play videos, event videos, and other promotional videos.

When he’s not in the office, you can find Joe in the gym or hanging with his friends and family. He loves music, basketball, and art in a variety of forms. He STILL wonders why Drake and Josh is not available on Netflix. Keep up with Joe on his website.

James Devin | Director of Sales and Marketing

James, or JD, is the director of sales marketing for the Pop Insider, the Toy Book, and the Toy Insider.  James loves sports, movies, music, and stuffed animals.

A graduate of Marist College, James has been fortunate to work in the movie and toy industries for his entire career.

A father of 3, he spends his time outside of work making movies with his kids, playing with the toys he buys at work, and driving his kids to all of their activities.  So many activities! He works here to support his toy habit.

Stephanie Infantino | Sales Executive

Stephanie is the sales executive for the Pop Insider, the Toy Book, and the Toy Insider. She went to fashion school and ended up working in the toy industry for the last five years. She has traveled to more than 15 countries including Egypt, Iceland, Costa Rica, Portugal, and Italy. Stephanie loves skiing, hiking, and hanging out on the beaches of Long Island. Her pride and joy is her 9-year-old Siberian Husky named Rambo. After work, you can find her workin’ on her fitness at HIIT classes.

For media requests, please contact:
Linda Krebs
President, LKPR
Office: (646) 484-4539
Cell: (646) 824-5186