Exclusive: Sweet Justice League: DC Superheroes Join The Bazookaverse

A new comic crossover is kicking off from an unexpected realm.

Bazooka Bubble Gum and DC are teaming up for a series of eight original digital comics that usher in a new era for Bazooka Joe and His Gang.

The Pop Insider and The Toy Book have your first look at The Bazookaverse as the first comic debuts on International Women’s Day featuring Wonder Woman and Jane. The collaboration continues in the coming months with Batman, Superman, Aquaman, The Flash, and Green Lantern joining the party with the classic jokes and fortunes known to Bazooka fans worldwide.

Source: Bazooka Candy Brands

“The Bazookaverse celebrates the brand’s deeply rooted legacy in the comic world while delivering an immersive experience for fans everywhere to enjoy,” said Rebecca Silberfarb, Vice President of Marketing at Bazooka Companies, LLC. “Coming together to collaborate with DC to kick start this series was such a great fit given both brands’ significant impact on pop culture. Today marks a huge milestone for Bazooka, and the adventure has only just begun!”

Bazooka says that DC characters are just the first pop culture icons to enter The Bazookaverse as additional stories will roll out across the brand’s website and social media accounts. Fans can expect awesome giveaways including the opportunity to be drawn into a classic Bazooka comic and receive a year’s supply of Bazooka Bubble Gum.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.