The world’s most famous potato is getting a taste of luxury.
Hasbro and the fashion label Anya Hindmarch are launching an eight-piece capsule collection featuring Mr. Potato Head. This collab comes straight from the toybox to the front rows of Fashion Week. The collection consists of small, unisex accessories that are crafted from textured leather and other materials and offer a nod to the childhood staple.
The sartorially savvy spud levels up his appearance with a cross-body tote for $775. There is plenty of space inside to stow your summer essentials, like a spare pair of sunglasses (if you take notes from the toy himself). The trifold wallet ($520) features the potato on the front flap with his signature stache and fresh kicks. The brightly-colored interior has plenty of space for your credit cards and cash.
The phone pouch ($675) is perfectly sized to fit your smartphone and comes with a removable strap, while the earphones pouch ($520) can fit your Airpods with a stealthy charging slot at the base.
The Mr. Potato Head card case is available for $310 with plenty of slots to stow your cards in, while the zip card case ($445) can also fit loose coins in the central compartment.
The key fob ($480) features the famous potato in his classic derby hat with a mustache and bright red nose, ready to be attached to your keys or favorite tote. Lastly, the envelope purse ($360) uses Mr. Potato Head’s signature stache and bright-blue kicks as decoration, offering a larger version of the tri-fold wallet.
Check out the full collection of luxury Mr. Potato Head items at anyahindmarch.com.
