Assouline is giving the Dallas Cowboys Cheerleaders the glam treatment with its newest release, America’s Sweethearts: The Dallas Cowboys Cheerleaders. Now, the world’s most famous cheer squad is getting the luxe coffee-table spotlight.
Assouline’s new title — available in both its Classics and Ultimate collections — dives deep into the legacy, look, and larger-than-life impact of the DCC. The book is written by longtime Dallas Cowboys sideline reporter Kristi Scales, with insider contributions from DCC Director Kelli McGonagill Finglass and iconic choreographer Judy Trammell. Together, they peel back the curtain on six decades of iconic uniforms, backstage stories, and the women who transformed cheerleading into a worldwide symbol of style, athleticism, and pop culture power.
The Classic edition is a beautifully crafted volume ideal for fans seeking a meaningful tribute to their fave cheerleaders. The Ultimate edition is true luxury for any Cowboys fan, arriving in a handcrafted, leather-like clamshell case with an oversized DCC star patch.
A wide view of the Dallas Cowboys Cheerleaders performing on the field. | Source: Assouline
The iconic uniform, complete with the famous boots, is a symbol of American pop culture. | Source: Assouline
The iconic high kick that became the signature move of the Dallas Cowboys Cheerleaders. | Source: Assouline
A Dallas Cowboys Cheerleader brings the energy to the stadium crowd. | Source: Assouline
Cheerleaders stretch and practice intricate routines in their rehearsal studio. | Source: Assouline
A Dallas Cowboys Cheerleader performing on the field. | Source: Assouline
Dallas Cowboys Cheerleaders posing on the field in the 1970s. | Source: Assouline
A behind-the-scenes moment showing the meticulous process of creating the famous DCC uniform. | Source: Assouline
The DCC spirit extends beyond the field, mentoring young cheer and dance enthusiasts. | Source: Assouline
The Dallas Cowboys had a male pep squad, seen here in front of the Expressway Tower in the 1960s. | Source: Assouline
The squad showcases its signature style and spirit. | Source: Assouline
Assouline’s signature glossy visuals take fans behind the scenes with archival photos, on-the-field moments, and plenty of sparkle-drenched nostalgia. With cheerleading and retro performance style trending again, the release hits at the perfect moment for collectors, fashion lovers, and anyone who lives for the DCC halftime shows.
America’s Sweethearts: The Dallas Cowboys Cheerleaders is now available on assouline.com and at Assouline boutiques worldwide. Get your copy today and celebrate six decades of cheerleading history.
