Making a truly great piece of fandom merch takes a certain finesse. For Bioworld — the brand behind a mountain of top-notch licensed apparel, accessories, and home goods — that finesse doesn’t just come out of thin air. “We are a collection of brand experts, product pioneers, omni-channel merchants, and content creators —but above all else, we’re fans,” says Jason Mayes, Bioworld’s senior director of marketing and intellectual property. “We are constantly collaborating and innovating with the world’s biggest brands to create products specifically for the fans.”
The result of this attention to detail? Fandom-affirming goods that are too enticing to pass up.
We’ve curated a selection of trending products from the treasure chest that is Bioworld. Revel in Hello Kitty travel gear, Deadpool home goods, Beetlejuice footwear, and more products that translate the minutiae of a fandom into pieces that allow fans to express both their geeky adulation and, crucially, themselves. After all, as Mayes says, it’s all about celebrating the colorful world of the fan: “It goes beyond merch. Beyond commerce. We help cultivate self-expression.”
BEETLEJUICE GLOW IN THE DARK SLIDES
These striped slide sandals glow in the dark and are (dangerously) embroidered with the word “Beetlejuice” three times, making them perfect for creatures of the night.
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POWERPUFF GIRLS 11-INCH CLEAR BACKPACK
This trending silhouette is perfect for holding everyday essentials. The pink PVC backpack stars everyone’s favorite cartoon superheroes screen-printed on the 11-by-5-inch surface.
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SPONGEBOB SQUAREPANTS WOMEN’S 2-PAIR QUARTER CREW SOCKS BOX SET
Unleash nautical nonsense upon your footwear game! These SpongeBob socks dress up any outfit with the colorful flowers of Bikini Bottom.
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HELLO KITTY 40-OUNCE STAINLESS STEEL TUMBLER
This tumbler’s stylish Hello Kitty design is executed in a durable powder coating, while the double-wall vacuum insulation guarantees contents to stay hot for 12 hours or cold for a full 24.
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DEADPOOL ALL-OVER PRINT SWIM TRUNKS
The ever-bold but lovable antihero makes the perfect bold print for these custom designed board shorts, which showcase an eye-catching, all-over print of Deadpool’s mask and logo.
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HELLO KITTY 16-INCH YOUTH CARRY-ON LUGGAGE
Hello Kitty can come with you and the little ones on all your adventures with this lightweight piece of luggage, featuring a telescopic handle and large wheels.
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POKÉMON MINI MESSENGER BAG WITH ADJUSTABLE STRAP
Bulbasaur, Charmander, and Pikachu (rendered in custom pixel art) stand guard over your valuables on this messenger bag with both an inside pocket and an exterior cell phone pocket.
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NARUTO ICHIRAKU’S RAMEN SLIDE SANDALS
Slurp some ramen and put on your fave Naruto episode while sporting these slides, which feature the details of the titular hero’s favorite ramen shop and an all-overKonoha print.
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DEMON SLAYER TANJIRO SPLIT WASH LOUNGE SHORTS
Tanjiro isn’t the only one who will be slaying! Rock these black-and-green shorts, which feature the Demon Slayer Corps logo, a drawstring closure, and a sword-wielding image of Tanjiro.
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DEADPOOL 40-OUNCE STAINLESS STEEL TUMBLER
Deadpool may be the cheekiest superhero around, but this tumbler’s all business: It has a durable powder coating, double-wall vacuum insulation, and will keep liquids hot for 12 hours or cold for 24.
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SUMMER 2024 • ISsue 20
