Celebrate 24 Years of Bratz with a Fierce Collector Doll

Bratz dolls are celebrating their 24th anniversary, and thankfully, they are just as sassy and bold as they were nearly two-and-a-half decades ago.

Bratz is honoring its 24th year around the sun with the release of the 2025 Limited Edition Bratzaversary Jade Collector Doll. This is the first doll in the new Bratz anniversary collection and deserves a prominent spot on collectors’ shelves as the resident cool girl. The doll is a new version of Jade, one of the brand’s most iconic fan-favorite girls. With this limited-edition doll, Jade has received a total makeover from her usual look and is rocking bleach blonde hair for the first time.

Dressed for the occasion, the Jade doll’s look features a gothic fairytale and chic style. The doll is wearing a deep red gown with corset-style lacing that waterfalls down the side. 

The countdown to get our hands on this iconic doll has begun. The limited-edition collector’s doll will cost $55 and be available starting May 21 on bratz.com, followed by its release at Target the next day.