You love Build-A-Bear Workshop. We know it, and Build-A-Bear Workshop knows it.
After all, kidults now account for up to 40% of all Build-A-Bear sales, so there’s no need to play the “it’s for my kid/niece/nephew/etc.” card anymore.
And, if you’re like many Americans, there’s a good chance you enjoy following the weekly adventures of Kansas City Chiefs tight end Travis Kelce and pop star Taylor Swift. No, they’re not turning them into Build-A-Bear characters (not yet, anyway), but Kelce’s team is also down with the BAB.
Under a new partnership deal, Build-A-Bear becomes the presenting partner of both the “KC Wolf” mascot and the Chiefs digital Fan Cam experience in which game attendees can tag themselves in a high-resolution, full-stadium picture (perfect for the ‘Gram) in addition to hunting for a Build-A-Bear hidden somewhere in the stands during each home game at Arrowhead Stadium for a shot at winning a prize.
Of course, if you’re not a Chiefs fan, Build-A-Bear’s still got you! The retailer has been offering NFL bears and accessories for every team for the past two decades.
Speaking of “bears,” the Chicago Bears 1985 roster — Sweetness, Speedy Willie, the Fridge — now that was a team!
